Headshots 101: Everything Actors Need to Know

The actor’s headshot—the photo that can make the difference between getting the audition or not. It’s your calling card, casting’s first impression of you, and how you’re remembered in the future. It’s your brand, your “picture that says a thousand words.”

That’s a lot of pressure to put on just one photograph—so in this week’s blog, we’re breaking it all down: what your headshot should look like, how many you need, and how often to update them.

What Is a Headshot, and Why Is It So Important?

A headshot is a high-quality, 8x10 photograph of your face—usually framed from the shoulders to the top of your head—with your name printed somewhere on the front. Sounds easy right? But it’s the importance of this one photo in every part of your acting career that makes it hard to nail.

Your headshot is:

  • The first thing casting sees when considering you for an audition

  • The face of your online casting profiles 

  • What you’ll submit when approaching new representation

  • The face of your digital presence, from your acting website to social platforms

As an actor, you’re selling a “product”— you. And your headshot is the important marketing tool you have to represent yourself. It communicates your look, energy, and essence in a compelling way that leaves casting wanting more.

So… How Many Headshots Do You Actually Need?

The good news: you don’t need a dozen different options. At the most basic level, you need two headshots, one theatrical and one commercial.

Theatrical Headshot

For TV/Film or serious storytelling roles. This doesn’t necessarily mean more “dramatic” or “intense” (although it can). It means a more grounded and authentic look. Clothing might be more neutral or dark. And most importantly—tell a subtle story with your expression. You’re an actor, so don’t forget to act in your headshots. The camera can tell when something is going on behind your eyes. And that something is what will draw casting in.

Commercial Headshot

For commercials and brand work. This photo is about selling a product (but that doesn’t mean losing your authenticity… it just means dialing up the energy). Wear brighter colors. Have fun! Put on a nice big smile that comes across as genuine. You want to appear warm and friendly, like someone would want to buy from you.

Going beyond the Essentials: Additional Looks

Extra headshots are helpful if you consistently get called in for specific “types.” Think of it as expanding your range versus locking yourself into caricatures.

Examples:

  • You can pass for much younger → change your hair or shirt to lean into your youthful look

  • You often audition for “nerdy” roles → find a subtle shift to show off your quirky side

But remember, this is about your essence.
 If you’re the “nerdy kid,” you don’t need a full Comic-Con get up. Give the energy of the character—maybe add a button up or a slick neat hairstyle. You want to hint at the character versus wearing a costume.

When trying to figure out what additional looks you should get, use your audition history as your guide:

  • What are you consistently called in for?

  • What roles get you called back?

  • What characters do your coaches or reps say you align with?

Focus on the looks that’ll get you in the room the most.

The #1 Rule: Your Headshots Must Look Like YOU

This is the cardinal rule of headshots for actors, and often the difference between a good photo and a bad one!

If you never wear makeup but take photos in full glam and false lashes, that’s not an accurate representation of how you look. You want your headshot to look like you, so when you film your self-tape or walk into the audition room, casting immediately recognizes you. It should feel like they already know you, just from seeing your headshot. This is not about looking “perfect”; it’s about representing truthful and engaging authenticity.

Clothes: Some Helpful Tips on What to Wear

When choosing what to wear for your headshots, find colors that complement your complexion and bring out your eyes. Simple textures look best on camera—no crazy patterns or shiny fabrics. Wear clothes that you love that really feel like YOU. That confidence will shine through on camera.

Pro tip: Take a few test selfies in each outfit before your shoot. If it looks funky on your phone camera, it probably won’t look great in the studio.

No matter how many “looks” you shoot, the goal is the same: show different sides of you. Whether you’re dressed smart casual or edgy, cool, it should still feel like your individuality is at the core.

How Often Should You Update Your Headshots?

Generally, you don’t need new headshots unless something has changed in your look or career that you need captured for casting. Completely new hair color? Starting to look noticeably older? It’s time for some new photos. Getting called in for a “type” you don’t have a headshot for? Book a quick one-look session. If you get new representation, they may ask you for a refresh and request specific looks. And you can always ask your reps if you’ve made an appearance change and are wondering if it’s big enough to warrant a reshoot.

Sometimes you’ll need a full set of new looks. Other times a quick one or two shot update will complement your existing portfolio perfectly.

As a general rule for kids 12-18months is how often they need redone, kids grow up and change quick!

The Best Headshot…

Is one that really communicates your story. It should capture your energy and what you’ll really look like when casting meets you for the first time. When done well, a headshot says who you are before you ever speak a word. By understanding what types you need, presenting yourself authentically, and updating your shots when your look changes, you set yourself up for better auditions, stronger callbacks, and a clearer path in your career.

Actorsite Team